Saturday, May 31, 2008

And now this message from our sponsors...

So I realize that I'm one of the few people remaining on the planet who watches Jeopardy with any regularity. Okay, nightly.

Now, I also realize I'm a geek, and that this show is not exactly targeted at Gen Xers either. However, you can tell a lot about who a show is targeted to by who advertises during commercials, and who are the featured sponsors. Well, for around the 3rd night in a row last night, Nick and I took note of the sponsors right before the closing credits, and realized just who the show is targeted to. Let's just say they're all probably gathered together in the Rec Room over in the Pavilion. Seriously, they are all geriatric product sponsors! As in, Gold Bond Medicated Itch Powder, some kind of joint product, hemorrhoid cream, one that I can't remember (but which was decidedly targeted toward the elderly), and then finally Breyer's ice cream - which may seem benign at first glance, but let's just say: soft food = denture friendly.

Don't get me wrong, I have absolutely nothing wrong with the grey-haired population. I'm just saying - can the marketing department at Merv Griffin/KingWorld possibly get some new sponsors? Ones that make me feel that I don't need to watch Jeopardy with a tall glass of prune juice in hand?

Ah well, I suppose it's not the biggest deal. You could probably even call it trivial.

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